Celebrating the Newest Member of Our Family!
Jul 19, 2022
Bringing New Life to a West Springfield Store We know our customers turn to The Ultimate Bath Store to make their homes fresh and new and now we’re turning the mirror on ourselves as we totally remodel and upgrade our newest location at 1060 Memorial Avenue in West Springfield, MA. We have the same thrill and satisfaction refreshing dozens of bathrooms and kitchen displays in our stores as our customers do when imagining what these beautiful fixtures can do for their homes. We were like kids in a candy shop picking out the newest Kohler products to highlight in this store, along with swoon-worthy examples of vanities, showers, tubs, toilets, faucets, lighting and accessories from our other trusted partners including House of Rohl, Bertch and Bain Ultra.
Why are we in West Springfield? The Granite Group, which owns The Ultimate Bath Store, acquired United Plumbing Supply, a century-old plumbing supply business, earlier this year. The Bath & Kitchen Gallery, United’s showroom location since the 1990s, came as part of the deal. The Ultimate Bath Store is extremely pleased to have the opportunity to bring new life to this store at 1060 Memorial Avenue in West Springfield. You’ll find dozens of new displays, a fresh coat of paint, more than a dozen inspiring graphics showing some of the most beautiful fixtures available today and much more.
Our People Make This Fun! Opening or remodeling a store is like a barn-raising for The Ultimate Bath Store. Everyone in the company who has the time is invited to help. Dan Lorenz, our director of showrooms for Southern New England worked with our Senior Vice President of Marketing Alicia Criniti to physically inventory every existing product and display in the store, so there was a baseline for a new vision of what the space could be. One of our veteran product experts at The Ultimate Bath Stores, Victoria Squeo, arrived on the scene to assist Dan with display planning and to open the doors in West Springfield on day one. Our newest team member, Emil Slusher, brings years of design experience and bolsters our sales team in West Springfield. He is an energetic, knowledgeable professional who exudes positivity and product savvy. His previous success working with builders and contractors, as well as homeowners in the area, makes him an ideal addition to this new location.
As opening day approached, Vice President of Marketing Brad Dupuis worked alongside Alicia, Dan, Victoria and Emil to hang every framed graphic in the store. Even the president of The Granite Group spent an afternoon on Memorial Avenue with his hedge trimmer, making sure the landscaping got some attention before the doors were opened. This is not the typical Grand Opening protocol at many large chain stores, but no matter how much The Ultimate Bath Stores grow, it’s this personal commitment and all the little touches that make this company unique.
Helping you find your own “fresh & new” is our passion! We hope you know that we do all of this to inspire and serve you in a very personal way and help each homeowner or designer create their own “fresh & new” vision. In West Springfield, like our other 14 locations throughout New England, your wish list is our command. You can enjoy the valuable knowledge our team shares by stopping by our newest store or, better yet, make an appointment with one our experts for a pressure-free, in-depth consultation on your bath or kitchen project. Looking forward to meeting you!